Home > Uncategorized > Adobe Melrose – A Business Dimension to your Day-to-Day Development!

Adobe Melrose – A Business Dimension to your Day-to-Day Development!

Hey Guys,

Long time no see; Yeah, was a bit caught up with the product release cycles! Welcome Back…..

This time i would like to talk about a  real COOL stuff which got recently introduced to Adobe Flash platform services called “Melrose”.

Melrose achieved its first public BETA on 25th August,2010.

What is Melrose?

Melrose (formerly Shibuya) enables developers and publishers to distribute and make money with Adobe® AIR® applications through application stores. Melrose enables application syndication to multiple stores so that publishers can reach millions of users.

Who can make use of it?

Any developer who can build apps using AIR; which simply means anyone and everyone(since Flex is open source).

What should I require to use this?

Flex Builder 3, Flash Builder 4 or Flash Professional.Flex 3.4/4/4.1 sdk’s are supported and ensure your AIR version is above 1.5.3.

Should i PAY?

NO 🙂 As part of the BETA program Adobe provides a free ‘Code Signing Certificate’ which is sufficient to deploy your app to the marketplace.

How do I share revenue with Adobe?

We follow try and buy licensing mechanism. There a lot of licensing methods available namely Simple licensing, Timer based licensing, Feature based licensing and Manual Licensing. For a given paid app, the revenue share would be 70-30(Developer/Publisher -> Adobe).

Which are the stores i can target via Melrose?

Currently INTEL AppUp Centre and Adobe AIR marketplace. But lot in store for you guys in the near future….!!!!!

What should be my NEXT steps?

a) Download AIR SDK and start building compelling apps which can make you a MILLIONAIRE(who knows!)

b) Login in to ‘adobe.com”, Sign up for the Melrose BETA program and download the Melrose SDK.

c) Include the downloaded library to you AIR app’s build path.

d) Enable licensing as mentioned in the BETA release help documentation.

e) Apply for FREE ‘Code Signing Certificate’ from the BETA program or provide your signed certificate issued by Thwate, VeriSign or GlobalSign

f) Export Release Build with the above certificate and upload your application to the Melrose portal.

More details on the portal and other pre-requisites can be obtained once you sign-up for the BETA program.

g) Once Adobe approves your application installer; you would be given an URL which can used by the users to download and start using your apps.

I request you guys to check out Adobe Melrose Forum for any specific info and further details.

Best Of All, you can monitor the ANALYTICS of your application.

Thanks all, hope you guys make more and more money leveraging Adobe Solutions and Services!!!!!

Categories: Uncategorized
  1. Suresh
    August 28, 2010 at 12:14 pm

    Very Good. Already started 🙂 and was eagerly waiting for intel appup to release our products. Good blog after many days

    • Balaji Sridhar
      August 28, 2010 at 12:17 pm

      Thank You Suresh!

  2. Elan
    August 30, 2010 at 7:02 am

    Nice to see you like this blog. Keep it up

    • Balaji Sridhar
      August 30, 2010 at 9:03 am

      Thanks Elan!!!

  3. Bliss_0
    August 31, 2010 at 2:07 am


    You had graciously responded to my inquiry titled: “RDS Server Configuration In Flash Builder 4”
    First off, I just want to say thanx. That was very kind of you. But I still have questions. That is, according to instructions, the Server Information should be filled out thus:

    1. Description: RDSConfig
    2. Host Name: Localhost(subject to where the server runs) Here do I put LCDS (bundled Tomcat) which is one of the server I might run or just the directory? Please informed here that pops up automatically anytime I bring up the RDS Configuration dialog. Should it be ignored?
    3. Port Number: 8501
    4. Timeout(seconds): No advise from you. Correct?
    5. Context Root: No advise. Correct? And finally, the Security Information. Here, I do not recall creating one. Does that mean I should create one? Kindly advise. Thanx in advance.


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